Lord of the Rings Rights bought by Asmodee Owning Embracer Group

It doesn't feel too long ago that the leading board game distributor in the UK, Asmodee, was purchased by the Embracer Group, for a cool €2.75 million. If that seemed like a big purchase, it's swiftly followed by that of Middle-earth Enterprises, offering worldwide rights to motion pictures, video games, merchandising, stage productions, literary works, and importantly for many readers of this - board games.

“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group. I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio,” says Lars Wingefors, Founder and Group CEO Embracer Group.

Asmodee of course, is already one of the most successful licensees of The Lord of the Rings and the Hobbit, through the likes of The Lord of the Rings: The Card Game, and The Lord of the Rings: Journeys in Middle-earth, and so early public comments hope to see this continue. The legacy of Lord of the Rings on tabletop is well documented, and in fact we celebrated the very same in the July 2022 issue of Tabletop Gaming magazine. 

The Embracer Group has confirmed the continuation of existing highly anticipated projects, with a reference to exploring the iconic characters specifically through film, but also through merchandising and other experiences. Could we see a Gollum based tabletop game? Time will tell. 

Join us in person

We can't wait for Tabletop Gaming Live 2022! An epic weekend in Manchester full of board games, card games, roleplaying games, wargames and more, with amazing exhibitors, great games, and an opportunity to game together in person.

Buy your tickets here!

Looking for more?

This review came from Tabletop Gaming Magazine, which is home to all of the latest and greatest tabletop goodness. Whether you're a board gamer, card gamer, wargamer, RPG player or all of the above, find your copy here.

Get your magazine here

Read More... 

If you want to read more about one of the most hotly anticipated games of the year, check out our interview with Cole Wehrle on ARCS! A new game from the designer of Root and Oath, and we've got all you need to know.

To infinity and beyond

Join us in person

We can't wait for Tabletop Gaming Live 2022! An epic weekend in Manchester full of board games, card games, roleplaying games, wargames and more, with amazing exhibitors, great games, and an opportunity to game together in person.

See you there!

Treat Yourself! 

Have you visited our game store? We have everything from mystery boxes, to games and accessories – including the above Power Rangers: Heroes of the Grid, with a great discount! Head over to find your new favourite game.

Visit the Game Store

Sometimes we may include links to online retailers, from which we might receive a commission if you make a purchase. Affiliate links do not influence editorial coverage and will only be used when covering relevant products